Julia Arts Shows creates unforgettable entertainment for Mercedes' product presentation – Launch of 3 new cars.

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Client‍

Mercedes, a leading car brand, is launching three new cars.

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Challenge

At the recent Mercedes product launch, where three new cars were launched, Julia Arts Shows was commissioned to design and execute a bespoke entertainment programme to make the evening unforgettable. The aim of the event was to present the unveiling of the new models in a spectacular way, emphasising innovation, style and the strength of the Mercedes brand.

The challenge was to create an entertainment programme that both highlighted the unique features of the new cars and reinforced the Mercedes brand values.

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Solution

Julia Arts Shows developed a comprehensive approach for the entertainment program:

1. Reception with fire show
   The evening began with a spectacular and fiery welcome, performed by the artists of Julia Arts Shows. This dynamic start immediately set the tone for the event and created an exciting atmosphere among the attendees.
2. Custom LED shows
   The event was officially opened with an impressive LED show. Each new car was given its own bespoke LED act, highlighting the unique features and characteristics of the vehicles in a creative and eye-catching way. This made for a personal and memorable presentation of each model.
3. Atmospheric conclusion
   The evening was concluded with a breathtaking LED show that served as an atmospheric finale. This finale ensured that the entertainment became the highlight of the evening and left the guests with a lasting impression.

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Execution

The combination of fire and LED technology created a dynamic and futuristic atmosphere that perfectly matched the launch of the new Mercedes cars. The choreography and timing were carefully coordinated to seamlessly integrate each act into the overall event.

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Result

The event was a great success and was highly appreciated by both Mercedes and the attendees. The guests were impressed by the creative presentation and the unique way in which the new cars were unveiled. The collaboration with Mercedes strengthened Julia Arts Shows' reputation as a leading agency for innovative and impactful events.